With this RAW eats food on a tradition and makes a step back to the future. For over 100 years, the area of review is located in the Hafenstraße, from 1939 to 1964 he played in the Stadium at the Hafenstraße. This was repaved in 1964 in honor of a year ago deceased WE co-founder Georg Mulches in Georg-Melches Stadium. But since the master of 1955 in 2012 had moved in the new Arena next to it, he played in the Stadium Essen.
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Now WE is buying his traditional stadium names from the rights holders (WE Deutschland AG and Sparkasse). The acquisition of the name law is a big step in our club history, Essen s head of the officer Marcus Whig is quoted on the club website: We saw it as our task of returning this place a maximum worthy name. Whig is sure that the name Stadium at the Hafenstraße the club will be crucial at many levels.
To realize the renaming, WE also takes its own followers in the boat. Because by means of a fundraising action, the necessary change is to flow into the cash registers. For a fixed sum, supporters can become stadium sponsors. For your financial contribution, WE announced, the signing on two LED panels also becomes visual part of the new project. If everything goes according to plan, the stadium should already receive the new name on January 1, 2022.
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