[News] Disney ESPN+ subscription fee is 43% 'increase' in inflation.

According to the US economic broadcasting CNBC on the 15th (local time), the monthly subscription fee for Disney's sports streaming service, ESPN+, will increase $ 9.99. The monthly subscription fee before the increase is $ 6.99 to a 43% increase. Price hikes will be applied from August 23rd. Domestic users who were watching through overseas payments are also expected to be included in the price increase.

In addition to monthly, annual subscription fees are also rising. The annual subscription fee for ESPN+is $ 69.99, but it will increase to $ 99.99 in the future. It is unusual that Disney's streaming service price has increased by more than 40% at once. The increase in subscription fees was twice in 2020 and July, and only increased by one monthly subscription fee.

The price of Disney Bundle, including Disney+, Hulu and ESPN+, remains at $ 13.99 a month. Currently, ESPN+consists of National Football League (American Football Pro League), Wimbledon (Grand Slam Tennis Competition), PGA Tour (US Professional Golf Tour), and National Hockey League (North American Hockey League).

ESPN+

Meanwhile, Disney CEO Bob Iger said, It's still attractive to intuition of sports, but you have to meet the taste of consumers.

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